Your marketing only works as well as your consultations convert.
Strategic advisory for solo and small law firms — $500K to $2M in revenue. I fix the leak in the room where marketing stops working and sales should start.
Law School
law firm · built from zero
leadership
sold
Legal Services Sales
The only Legal Sales Expert who has actually practiced law.
You don't have a marketing
problem. You have a sales problem.
Your marketing only works as well as your consultations convert.
Sales first. Marketing second. Doubling spend doubles the bad conversions too. You don't need more traffic — you need a conversation that converts.
Who I'm not.
Understand marketing. Don't understand law. Never worried about Bar ethics. Never sat with a scared client. Never priced a retainer. They sell more traffic into a leaking funnel and call it growth.
They execute — ads, content, social. They don't teach, don't transfer capability, and don't touch the conversation. When you stop paying, the results stop with you.
Frameworks borrowed from SaaS and real estate. Language attorneys find repellent. Can't explain why their methods won't get a lawyer disbarred.
Coaches and “legal business gurus” selling mindset and hustle. Attorneys can smell it from across the room. Brand poison — and the reason so many attorneys distrust anyone offering to help them grow.
Specific numbers.
Real attorneys.
Pick your starting point.
Five ways to work together. All built by a former practicing attorney. Every framework tested inside a real law practice — not borrowed from SaaS or real estate.
Strategic Direction
Ongoing strategic guidance from someone who has built what you are building. 3–4 hours monthly with Slack access between sessions. 6-month minimum. Direction, not delegation — you build internal capability.
Get Your Strategic Direction →Legal Sales Mastery
6-month consultation conversion training. GUIDE, RESOLVE, VALUE — the frameworks, scripts, and practice to convert qualified prospects ethically and consistently.
Start the Training →Intake Mastery
30-day transformation of your intake process. Fix the system before you scale the volume.
Master My Intake →CMO to Go
5, 10, or 20-hour advisory packages. Senior-level strategy without a long-term commitment.
Book Your Hours →selllegalservices.ai
AI advisor trained exclusively on legal sales frameworks. By an attorney, for attorneys.
Join the Waitlist →I was losing consultations I should have closed. Pam rebuilt my intake. Conversion went from 40% to 70% in the first quarter.Family Law Attorney · Solo Practice · Denver
Which one sounds like you?
You're getting consults. You're just not closing them — or you're closing the wrong ones. You need the sales skill nobody taught you in law school.
- Learn the consultation framework that converts without pressure
- Fix the 3 moments where prospects go cold
- Raise fees without losing clients
- Built for attorneys — no SaaS-bro tactics
Revenue is flat or unpredictable. You're spending on marketing but can't tell what's working. You need a strategist who sees the whole funnel — not another vendor.
- Diagnose where revenue is actually leaking
- Align marketing spend to consult conversion
- Build intake that doesn't drop qualified leads
- Fractional CMO when you need the horsepower
The only methodology built by someone who has actually practiced law.
I built a three-location family law firm. I made every marketing mistake an attorney can make — with real clients and real bills. Every framework I teach was stress-tested inside a real practice before it left my office. No consultant can claim this. No sales trainer can claim this. It is the one credibility claim that cannot be copied.
Playbooks from inside a real practice.
Frameworks, scripts, and audits — some free, some paid. All built to fix what's actually losing you retainers in the consultation room.
LinkedIn Audience Builder
162 pages. A strategic workbook for attorneys who want more clients and referrals — without spending hours creating content they're not sure will work.
Get the workbook →Audience
Builder
AI Prompting for Law Firms
Proven strategies, frameworks, and ready-to-use prompts that transform how your firm uses AI.
Get the ebook →Communication That Converts
The 93% of your consultation that has nothing to do with your words — body language and voice tone that sign retainers.
Get the ebook →Why Prospects Choose One Attorney Over Another
Based on Cialdini's research — applied directly to legal consultations and client acquisition.
Download free →Family Law Guide to Conversions
Exactly why prospects choose other attorneys — and the three changes that fix it.
Download free →White Glove Client Care
Stop losing prospects during intake. Convert consultations at a higher rate.
Download free →Legal Marketing Strategy
What it is, and why you need one this year. A clear-eyed starting point.
Download free →SEO for Law Firms
Understanding organic search — without the agency spin.
Download free →Your legal sales coach.
Available 24/7.
AI trained exclusively on legal sales frameworks. By an attorney, for attorneys. Join the waitlist — be first in when it opens, with early-access perks.
Ten carousels. Zero fluff.
What's actually happening in your intake. Read on LinkedIn. Follow for one new breakdown every week.
Your consultations are.
Confidence-shopping.
Score your intake. Find the leak in 5 minutes.
A 20-question diagnostic that scores your intake process against the firms closing at 40%+. You'll know which stage is bleeding revenue before you book a call.
The questions every attorney asks.
Isn't this just marketing in a different outfit?
I've done sales training before. It didn't stick. Why is this different?
I don't have time for another coaching program.
Is my firm too small (or too big) for this?
What happens on the 30-minute diagnostic call?
How do I know this actually works?
Stop losing the consultations you should be winning.
A 30-minute diagnostic conversation with a former practicing attorney. You'll leave with three leaks identified and ranked by revenue impact — whether we work together or not.
- You walk me through your last 10 consultations
- I pinpoint the 3 highest-leverage leaks in your funnel
- You leave with a prioritized fix list — no pitch, no pressure
- If we're a fit, we talk next steps. If not, I point you somewhere useful.
