Stop Guessing.
Start Growing.
Strategic marketing guidance for law firms who are done guessing. I show you what to build—from positioning to intake—so you win clients predictably.
Trusted by Over 50 Firms & Legal Services Nationwide
You're Too Good to Be This Overlooked
You didn't build your practice to spend weekends wondering why marketing doesn't work for you.
But here you are. You've invested in a nice website. Tried content. Maybe even paid an agency that talked a good game. And yet—
The leads trickle in unpredictably. Half the consultations go nowhere. And you watch competitors with half your experience somehow land the clients you deserve.
It's exhausting. Not just the work—but the uncertainty. Never knowing if next month will be feast or famine. Never feeling confident that your marketing is actually doing anything.
That gap between your expertise and your growth? It's not a mystery. It's a strategy problem—and a sales conversion problem. Both are fixable.
The Truth Most Marketing "Experts" Won't Tell You
Marketing That Works for Law Firms Needs Both Strategy AND Sales Conversion
Most legal marketing consultants focus on getting you more leads. But what happens when those leads call? If your intake team is just scheduling appointments instead of pre-selling value, you're losing clients before they even meet you.
Here's How Hey Visible Is Different:
Strategic Advisory Guidance: Marketing direction and strategic planning without the $15K/month fractional CMO price tag
Sales Conversion Expertise: I train your intake team to convert prospects, not just schedule them
Built by a former attorney who knows the pressures of running a firm and the unique challenges of selling legal services
Complete pipeline strategy: Strategic guidance from positioning to intake conversion
Stop Dreading the Money Conversation
You know the moment. The consultation is going well. The prospect clearly needs help. Then you mention your fee—and watch their face change.
"I need to think about it." "Let me talk to my spouse." "I'm meeting with a few other attorneys."
And they're gone. Another hour invested in someone who's now shopping your quote to whoever charges less.
This isn't a pricing problem. It's a positioning problem.
When prospects see you as "one of several options," they compare on price. When they see you as the solution to their specific problem, price becomes secondary.
Our intake framework doesn't teach you to be pushy. It teaches you to guide prospects to their own conclusion: that you're the attorney they need, and waiting will only make their situation worse.
The result? Fewer "I need to think about it" conversations. More clients who show up ready to hire.
When Everyone Says the Same Thing, No One Gets Heard
Open five attorney websites in your practice area. Count how many say "experienced," "compassionate," "aggressive representation," or "fighting for your rights."
Now imagine you're a scared prospect trying to choose. They all blur together. So what do they do?
They pick the cheapest one. Or the closest one. Or the one their neighbor vaguely remembered.
Your expertise becomes a commodity. Your years of experience become invisible. And you end up competing on price against attorneys who couldn't carry your briefcase.
This is what generic positioning costs you: not just clients, but the right clients. The ones who value expertise. The ones who pay full fee without flinching. The ones who refer others like them.
Strategic positioning doesn't just make you visible. It makes competitors irrelevant.
When you're positioned as the obvious choice for a specific problem, prospects stop comparing. They start deciding how quickly they can hire you.
Get Marketing That Actually Works for Law Firms
Generic business marketing fails law firms because it ignores professional ethics and complex buyer journeys. Our strategies are built specifically for legal practices by a former attorney who's been in your shoes.
Strategy designed for professional services constraints
2-3x increase in qualified leads within 90 days
Marketing that supports, not replaces, referral relationships
Your Reputation Isn't Enough Anymore
Twenty years ago, a good reputation and a few referral sources could build a practice. Prospects asked their friends, got a name, and called.
That world is gone.
Today, 87% of clients research attorneys online before making contact. They read your website, scan your reviews, check your LinkedIn, and form opinions—all before you know they exist.
By the time they call, they've already decided whether you're worth their time.
The practices that thrive aren't just the most skilled. They're the ones who show up in that research phase with messaging that resonates, positioning that differentiates, and content that builds trust before the first conversation.
They're not just visible. They're memorable.
And when it's time to choose? They're not one of several options.
They're the obvious one.
Choose the Visibility Strategy That Matches Your Firm
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CMO to Go
Strategic marketing consulting when you need it—no retainer required. 10 hours of expert guidance to fix your positioning, optimize your intake, or plan your growth strategy. Project-based intensive.
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Master Legal Sales
8-week intensive to transform how you sell legal services. Learn to guide consultations with confidence, handle objections with dignity, and close premium clients without feeling pushy. Includes frameworks, scripts, and weekly coaching.
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Strategic Direction
Monthly strategic guidance without the full-time commitment. 3-4 hours monthly consulting + Slack access for questions between sessions. $1,800/month, 6-month minimum.
What Clients Say
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Working with Pam transformed how we approach consultations. Our conversion rate increased 60% in 90 days because we finally had messaging that resonated with our ideal clients."
— Family Law Practice, Seattle
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"As a solo practitioner competing against larger firms, I needed strategic positioning—not just more content. Pam helped me become the obvious choice in my market." — Estate Planning Attorney, Denver
— Estate Planning Attorney, Denver
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"Pam understands the legal industry in a way generic marketing agencies never will. She's been in our shoes, and it shows in every strategy she develops."
— Personal Injury Firm, Portland
The 4-Step Framework to Becoming Unforgettable
Foundation First.
Deep audit of your positioning, messaging, and current pipeline. Competitive analysis and market opportunity assessment. Strategic roadmap aligned with your revenue goals
Strategic Implementation.
Core message architecture that differentiates you. Content and visibility strategy optimized for your practice area. Strategic roadmap for lead generation
Conversion Optimization.
Intake process that pre-sells value before discussing fees. Staff training and conversation frameworks. Systems that turn prospects into confident clients.
Continuous Improvement.
Performance analysis and strategic recommendations. Course correction based on market response. Strategic planning as your practice scales
This isn't a project. It's partnership.
The Next Step: Your Strategic Marketing Session
Ready to transform your practice from overlooked to unforgettable?
Schedule a complimentary 30-minute Strategic Marketing Session where we'll:
Assess your current marketing efforts
Identify your biggest growth opportunities
Discuss how strategic marketing leadership can transform your practice
Determine if we're the right fit to work together
No pressure, no sales tactics – just an honest conversation about your practice goals and how strategic marketing can help you achieve them.
Why Choose us?
I’m Pamela Foley—former attorney, strategist, and founder of Hey Visible. I’ve built law firms, led 7-figure service businesses, and helped dozens of attorneys and experts turn confusion into growth. This isn’t agency marketing. It’s expert partnership.
Deep Industry Experience
Former practicing attorney who built a three-location firm
Track record of transforming experts into authorities
Proven Results
2-3x increase in qualified leads within 90 days
Enhanced market visibility and thought leadership
Streamlined marketing systems that scale
Consistent premium client acquisition
Our Growth Framework
Practice Audit & Analysis
Deep dive into your current positioning
Market opportunity assessment
Competitive advantage identification
Brand Message Architecture
Unique value proposition development
Core message creation
Authority positioning strategy
Strategic Growth Planning
Custom marketing roadmap
Content and visibility strategy
Client acquisition systems
Strategic Guidance & Support
Strategic direction and planning
Ongoing optimization guidance
Regular strategy refinement
More about
our brand
From Overlooked Practice to Unforgettable Authority
Great law firms shouldn't be anyone's best-kept secret.
I'm Pamela Foley—former practicing attorney turned Strategic Marketing Advisor who specializes exclusively in helping law firms fix the marketing and intake leaks that cost them clients every single day.
My journey into legal marketing wasn't academic. I lived it.
After starting my career in marketing for major nonprofits like the American Heart Association and American Cancer Society, I went to law school with a mission: build a practice that actually grew predictably. I founded and scaled a successful three-location family law firm in Washington state, learning firsthand what works (and what catastrophically doesn't) in legal marketing.
Here's what I discovered: being an exceptional attorney isn't enough. You need to be memorable. You need to be the obvious choice before a prospect ever picks up the phone.
Why Law Firms Choose Hey Visible:
→ I've sat in your chair. I understand legal ethics constraints, complex client decision journeys, and the pressure of managing both caseload and business development.
→ I speak your language. Not generic business buzzwords—actual legal terminology, intake processes, consultation conversion strategies, and client acquisition systems that work within professional standards.
→ I made every mistake so you don't have to. I wasted money on generic marketing, hired the wrong agencies, and learned through expensive trial and error what actually moves the needle for law firms.
The Results My Law Firm Clients See:
Consultation conversion rates improve from 40% to 70%+
2-3x increase in qualified legal prospects within 90 days
Clear market positioning that differentiates from larger competitors
Marketing systems that work while you focus on practicing law
Today, I work exclusively with law firms because I understand something most marketing consultants don't: legal marketing requires strategy-first thinking, ethical boundaries, and someone who understands that your consultations should convert—not just generate more calls from tire-kickers.
If you're ready to transform your practice from overlooked expert to unforgettable authority, let's talk.