The  Blog

At this point, it is hard to find any business owner who doesn’t know that they should be creating content for their business. The phrase (warning?) that “content is king” is...

You don’t have to work at a content marketing agency or be a professional to improve your copywriting skills. 

As someone who reads blogs, or even works to create highly readable (and...

S

EO or search engine optimization is one of those topics that everyone feels like they know something about, but few are really clear on what it is and why we even need to consider it. 

The...

There are a ton of things happening in the world of content marketing and digital strategy right now. The pandemic — and the shift it created for businesses – has led to folks moving...

#irememberwhenitwasapoundsign

Let me be perfectly honest. When hashtags (#) first appeared in social media I really didn’t understand what they were. All I could think was why are they using...

You may have the best product or service in the world, but if you don’t communicate that to your target audience, you’re not going to make any sales. That’s where copywriting...

What exactly is a content audit and how do you do one?

In this blog post we’ll go over what a content audit is, why you should do one, and how to go about conducting one so that you can get...

Email is one of those things that everybody loves to hate. But, it is also one of the most effective tools you can have in your content marketing strategy.

Did you know that email marketing can be...

How to Track Your Blog Metrics to Reach Your Goals

As a business using a blog, it’s important to track your progress and performance over time. This means monitoring key metrics, or key...